修复关系:设计思维的衰落与我们从中可以学到的东西

Gregor Mittersinker
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摘要

一位创意总监分享了他的想法,他认为应该采取哪些措施来修复设计与那些认为设计没有兑现承诺的企业之间的关系。
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Repairing a Relationship: The Fall of Design Thinking and What We Can Learn from It

Design increasingly finds itself in the crosshairs and is held accountable for not delivering the miraculous solutions businesses desperately seek and design consultants promise.

OPINION | A creative director shares his thoughts about what steps should be taken to repair design's relationship with businesses that feel design hasn't delivered on its promises.

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