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The Fleeting Allure of Dark Campaigns: Backlash from Negative and Uncivil Campaigning in the Presence of (Better) Alternatives
More aggressive campaigning styles focusing on criticizing opponents (negativity) or using inappropriate language to vilify opponents (incivility) tend to be disliked by voters, and remain thus ris...
期刊介绍:
Political Communication is a quarterly international journal showcasing state-of-the-art, theory-driven empirical research at the nexus of politics and communication. Its broad scope addresses swiftly evolving dynamics and urgent policy considerations globally. The journal embraces diverse research methodologies and analytical perspectives aimed at advancing comprehension of political communication practices, processes, content, effects, and policy implications. Regular symposium issues delve deeply into key thematic areas.