Hongjoo Woo, Naeun Lauren Kim, Zhenghao Tong, Sumin Lee
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What causes consumers to participate in collaborative consumption? A self-efficacy perspective toward Peer-to-Peer (P2P) secondhand platforms
Peer-to-peer (P2P) secondhand platforms refer to platforms that enable consumers to voluntarily exchange used items, such as used clothes. Because this type of collaborative consumption relies on c...
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