{"title":"数字营销对乡村民宿预订的影响及目的地形象的作用","authors":"Shyam Sundar Kapri, Ajay Sharma","doi":"10.1080/13032917.2024.2319075","DOIUrl":null,"url":null,"abstract":"The objective of this study is to investigate the impact of various internet marketing methods like Online Travel Agents (OTA), Online Reviews (ORV), social media (SM), and Web GIS (WG) and examine...","PeriodicalId":501283,"journal":{"name":"Anatolia","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"2024-02-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Digital marketing impact on rural Homestay booking and role of destination image\",\"authors\":\"Shyam Sundar Kapri, Ajay Sharma\",\"doi\":\"10.1080/13032917.2024.2319075\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The objective of this study is to investigate the impact of various internet marketing methods like Online Travel Agents (OTA), Online Reviews (ORV), social media (SM), and Web GIS (WG) and examine...\",\"PeriodicalId\":501283,\"journal\":{\"name\":\"Anatolia\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2024-02-22\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Anatolia\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1080/13032917.2024.2319075\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Anatolia","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/13032917.2024.2319075","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
Digital marketing impact on rural Homestay booking and role of destination image
The objective of this study is to investigate the impact of various internet marketing methods like Online Travel Agents (OTA), Online Reviews (ORV), social media (SM), and Web GIS (WG) and examine...
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