The Effect of Institutional Ownership on Company Reputation with Profitability as a Mediating Variable

Corporate reputation is one of the competitive advantage factors used by a company. This study aims to empirically examine the effect of institutional ownership on corporate reputation by considering profitability as a mediating variable. The research method used in this research is the quantitative research method. The sample of companies obtained was 86 companies with 246 observations. The data collection technique used is the documentation technique obtained from the websites www.idx.co.id and www.imacaward.com. The results showed that institutional ownership has a significant negative effect on profitability at the 5% level, profitability has no effect on corporate reputation, and institutional ownership has a significant positive impact on corporate reputation at the 10% level. Based on the three results of the analysis, profitability cannot mediate the effect of institutional ownership on corporate reputation.