移动电话与非洲受众参与全球媒体模式的变化

IF 1.5 Q2 COMMUNICATION Global Media and Communication Pub Date : 2024-02-28 DOI:10.1177/17427665241235481
Abdullahi Tasiu Abubakar
{"title":"移动电话与非洲受众参与全球媒体模式的变化","authors":"Abdullahi Tasiu Abubakar","doi":"10.1177/17427665241235481","DOIUrl":null,"url":null,"abstract":"This article explores the patterns and consequences of transnational audiences’ engagement with global media in the digital age, focusing on experiences in Africa. It examines Nigerians’ interactions with the BBC World Service, and draws on active audience theory and Joseph Nye’s soft power concept to unpick their complex relationship. Using documentary analysis, focus groups and individual interviews, the study unpacks how Nigerians deploy digital devices to engage with the BBC – and how the broadcaster leverages this to extend its influence. The impacts of digital technologies on participatory programming and audience interactivity – and the theoretical implications – are also analysed.","PeriodicalId":45157,"journal":{"name":"Global Media and Communication","volume":null,"pages":null},"PeriodicalIF":1.5000,"publicationDate":"2024-02-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Mobile telephony and changing patterns of audiences’ engagement with global media in Africa\",\"authors\":\"Abdullahi Tasiu Abubakar\",\"doi\":\"10.1177/17427665241235481\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"This article explores the patterns and consequences of transnational audiences’ engagement with global media in the digital age, focusing on experiences in Africa. It examines Nigerians’ interactions with the BBC World Service, and draws on active audience theory and Joseph Nye’s soft power concept to unpick their complex relationship. Using documentary analysis, focus groups and individual interviews, the study unpacks how Nigerians deploy digital devices to engage with the BBC – and how the broadcaster leverages this to extend its influence. The impacts of digital technologies on participatory programming and audience interactivity – and the theoretical implications – are also analysed.\",\"PeriodicalId\":45157,\"journal\":{\"name\":\"Global Media and Communication\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":1.5000,\"publicationDate\":\"2024-02-28\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Global Media and Communication\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1177/17427665241235481\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q2\",\"JCRName\":\"COMMUNICATION\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Global Media and Communication","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1177/17427665241235481","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"COMMUNICATION","Score":null,"Total":0}
引用次数: 0

摘要

本文以非洲的经验为重点,探讨了数字时代跨国受众参与全球媒体的模式和后果。文章研究了尼日利亚人与 BBC 世界广播公司的互动,并借鉴了活跃受众理论和约瑟夫-奈的软实力概念,以解读他们之间的复杂关系。这项研究利用纪录片分析、焦点小组和个人访谈,揭示了尼日利亚人如何利用数字设备与 BBC 互动,以及广播公司如何利用这种互动扩大其影响力。研究还分析了数字技术对参与性节目制作和受众互动的影响,以及其理论意义。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
查看原文
分享 分享
微信好友 朋友圈 QQ好友 复制链接
本刊更多论文
Mobile telephony and changing patterns of audiences’ engagement with global media in Africa
This article explores the patterns and consequences of transnational audiences’ engagement with global media in the digital age, focusing on experiences in Africa. It examines Nigerians’ interactions with the BBC World Service, and draws on active audience theory and Joseph Nye’s soft power concept to unpick their complex relationship. Using documentary analysis, focus groups and individual interviews, the study unpacks how Nigerians deploy digital devices to engage with the BBC – and how the broadcaster leverages this to extend its influence. The impacts of digital technologies on participatory programming and audience interactivity – and the theoretical implications – are also analysed.
求助全文
通过发布文献求助,成功后即可免费获取论文全文。 去求助
来源期刊
CiteScore
2.50
自引率
0.00%
发文量
16
期刊介绍: Global Media and Communication is an international peer-reviewed journal launched in April 2005 as a key forum for articulating critical debates and developments in the continuously changing global media and communications environment. As a pioneering platform for the exchange of ideas and multiple perspectives, the journal addresses fresh and contentious research agendas and promotes an academic dialogue that is fully transnational and transdisciplinary in its scope. With a network of ten regional editors around the world, the journal offers a global source of material on international media and cultural processes. Special features include interviews, reviews of recent media developments and digests of policy documents and data reports from a variety of countries.
期刊最新文献
Exploring local, experimenting with transnational: Producing Turkish television series Mainstreaming anti-Semitism on Turkey’s public broadcaster TRT: Examining Payitaht: Abdülhamid Technology and geopolitics: The social construction of Huawei’s 5G controversy in Europe Talking back to the wall: Problematizing trans/national media and counter-publics in border politics Public fear or public sphere? A content analysis of user comments on Egyptian newspaper Facebook pages
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
现在去查看 取消
×
提示
确定
0
微信
客服QQ
Book学术公众号 扫码关注我们
反馈
×
意见反馈
请填写您的意见或建议
请填写您的手机或邮箱
已复制链接
已复制链接
快去分享给好友吧!
我知道了
×
扫码分享
扫码分享
Book学术官方微信
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术
文献互助 智能选刊 最新文献 互助须知 联系我们:info@booksci.cn
Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。
Copyright © 2023 Book学术 All rights reserved.
ghs 京公网安备 11010802042870号 京ICP备2023020795号-1