{"title":"消费者在体育社交媒体上的参与：范围界定审查","authors":"Yuanyuan Cao, Hirotaka Matsuoka","doi":"10.1080/02614367.2024.2324819","DOIUrl":null,"url":null,"abstract":"The goal of this study was to address the question: ‘What sport marketing research has been conducted on customer engagement on social media until now, and what could be future avenues for research...","PeriodicalId":48002,"journal":{"name":"Leisure Studies","volume":"17 1","pages":""},"PeriodicalIF":2.3000,"publicationDate":"2024-03-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Consumer engagement on social media in the sport context: a scoping review\",\"authors\":\"Yuanyuan Cao, Hirotaka Matsuoka\",\"doi\":\"10.1080/02614367.2024.2324819\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"The goal of this study was to address the question: ‘What sport marketing research has been conducted on customer engagement on social media until now, and what could be future avenues for research...\",\"PeriodicalId\":48002,\"journal\":{\"name\":\"Leisure Studies\",\"volume\":\"17 1\",\"pages\":\"\"},\"PeriodicalIF\":2.3000,\"publicationDate\":\"2024-03-05\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Leisure Studies\",\"FirstCategoryId\":\"90\",\"ListUrlMain\":\"https://doi.org/10.1080/02614367.2024.2324819\",\"RegionNum\":2,\"RegionCategory\":\"社会学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q2\",\"JCRName\":\"HOSPITALITY, LEISURE, SPORT & TOURISM\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Leisure Studies","FirstCategoryId":"90","ListUrlMain":"https://doi.org/10.1080/02614367.2024.2324819","RegionNum":2,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"HOSPITALITY, LEISURE, SPORT & TOURISM","Score":null,"Total":0}
Consumer engagement on social media in the sport context: a scoping review
The goal of this study was to address the question: ‘What sport marketing research has been conducted on customer engagement on social media until now, and what could be future avenues for research...
期刊介绍：
Leisure Studies publishes articles of a high standard on all aspects of leisure studies and from a variety of disciplinary bases, including sociology, psychology, human geography, planning, economics, etc. Shorter research notes and book reviews are also published. The emphasis of the Journal is on the social sciences, broadly defined, and the subjects covered include the whole range of leisure behaviour in the arts, sports, cultural and informal activities, tourism, urban and rural recreation.
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