Backtalk: Academic jargon and the illusion of objectivity

Although some people view quantitative studies as more legitimate than qualitative studies, both methods are subject to bias, Iris Rotberg explains. The study’s methodological strengths and weaknesses are determined when researchers frame questions, choose samples and outcome measures, and collect data. These design decisions and their implementation are far more important determinants of research validity than are the subsequent data analyses, whether quantitative or qualitative.