Beyond the buzzwords: Rethinking sustainability in adventure tourism through real travellers practices

The study focuses on the intersection between niche tourism and the concept of sustainability, questioning the oversimplified labelling of certain tourism forms as sustainable. By examining a sample of adventure tourism participants through a questionnaire survey, the study underscores the need for a comprehensive and holistic approach that also considers tourists' decision-making processes and practices, as well as their circumstances and consequences. Despite its small-scale nature, this research contributes to the ongoing discourse on the intricacies of sustainable development. It emphasizes the importance of examining the multifaceted nature of sustainability and calls for a broader perspective to be adopted.