人工智能、虚拟现实和增强现实、社交媒体、在线评论和影响者:服务企业如何使用促销设备及未来研究方向综述

IF 5.3 3区 管理学 Q1 BUSINESS International Journal of Advertising Pub Date : 2024-03-11 DOI:10.1080/02650487.2024.2325835
Shu-Chuan Chu, Mark Yi-Cheon Yim, Juan Mundel
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引用次数: 0

摘要

当今的数字环境瞬息万变,新的数字通信形式改变了企业与客户的互动方式,这就要求服务企业对数字媒体有更深入的了解。
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Artificial intelligence, virtual and augmented reality, social media, online reviews, and influencers: a review of how service businesses use promotional devices and future research directions
Today’s rapidly changing digital environments require service ­businesses to have a greater understanding of digital media as new forms of digital communication shift how companies interact with cu...
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19.40%
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66
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