以应用为导向的创新管理

Benjamin Hertweck, J. Philipp, Hans-Sönke Hartmann
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引用次数: 0

摘要

本案例研究介绍了如何将企业实践中的具体管理工具应用于一个行业实例。除实际应用外,还根据理论原则说明了这些工具的优点和潜力,以便将其应用到其他领域。
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Anwendungsorientiertes Innovationsmanagement
This case study describes the application of specific management tools from business practice for an industry example. In addition to the practical implementation, the benefits and potential of these tools are motivated on the basis of the theoretical principles in order to enable their transfer to other areas.
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