始终并驾齐驱?中小型企业如何管理合作竞争战略,与大型企业共同创新

IF 7.1 2区 管理学 Q1 Business, Management and Accounting International Small Business Journal-Researching Entrepreneurship Pub Date : 2024-03-25 DOI:10.1177/02662426241237182
Oliver Gernsheimer, Johanna Gast, Dominik K. Kanbach
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引用次数: 0

摘要

本文探讨了创业型中小型企业(SMEs)如何管理合作竞争战略,以便与大型企业共同创新。虽然合作竞争为创新和增长提供了机会,但中小企业与大企业之间的不对称可能会引发单边行动、机会主义策略和知识盗窃,从而削弱中小企业的创新能力,危及合作竞争的成功。基于对 25 个合作创新项目(每个项目都涉及一家中小企业和一家大型企业)的多案例定性研究,我们发现,中小企业通过采取三种不同的合作竞争战略的协同组合来管理这些风险:(1)共同分销;(2)技术许可;(3)共同研发。在每种战略中,中小企业通过动态结合分离、整合、共同管理和共同拥有等原则,驾驭不同的合作竞争强度,以实现特定的创新成果。我们的研究结果表明,中小企业会在合作主导型战略和竞争主导型战略之间转换,并采用多种管理原则来抵消不对称风险,并从与大企业的合作竞争中获得最大的创新收益。
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Always on par? How small- and medium-sized enterprises manage coopetition strategies to innovate with large firms
This article explores how entrepreneurial small- and medium-sized enterprises (SMEs) manage coopetition strategies to innovate with large firms. While coopetition offers opportunities for innovation and growth, asymmetries between SMEs and large firms can provoke unilateral actions, opportunistic tactics, and knowledge theft which can undermine SME innovation power and jeopardise coopetition success. Based on a qualitative multiple-case study of 25 coopetitive innovation projects, each involving an SME and a large firm, we find that SMEs manage these risks by pursuing a synergistic mix of three distinct coopetition strategies: (1) Co-distribution, (2) Technology licensing, and (3) R&D co-development. In each strategy, SMEs navigate different coopetition intensities by dynamically combining the principles of separation, integration, co-management and co-ownership to achieve specific innovation outcomes. Our findings suggest that SMEs shift between cooperation- and competition-dominant strategies and employ a mix of management principles to offset asymmetrical risks and maximise their innovation benefits from coopetition with large firms.
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来源期刊
CiteScore
10.80
自引率
8.50%
发文量
49
期刊介绍: The International Small Business Journal (ISBJ) is a leading peer-reviewed journal renowned for publishing high-quality original research papers on small business and entrepreneurship. It prioritizes research-based studies that contribute to theory development, critical understanding, and policy formulation related to small firms. ISBJ papers encompass theoretical, methodological, and empirical studies from various disciplines and perspectives, aiming for research excellence in the field. The journal provides a critical forum for world-class contributions analyzing entrepreneurship and entrepreneurial behavior. This refereed journal is valuable to academics, policymakers, analysts, government and business officials, small business representative bodies, and support agencies seeking to gain insights into the sector, trade, business institutions, and related matters.
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