Oliver Gernsheimer, Johanna Gast, Dominik K. Kanbach
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Always on par? How small- and medium-sized enterprises manage coopetition strategies to innovate with large firms
This article explores how entrepreneurial small- and medium-sized enterprises (SMEs) manage coopetition strategies to innovate with large firms. While coopetition offers opportunities for innovation and growth, asymmetries between SMEs and large firms can provoke unilateral actions, opportunistic tactics, and knowledge theft which can undermine SME innovation power and jeopardise coopetition success. Based on a qualitative multiple-case study of 25 coopetitive innovation projects, each involving an SME and a large firm, we find that SMEs manage these risks by pursuing a synergistic mix of three distinct coopetition strategies: (1) Co-distribution, (2) Technology licensing, and (3) R&D co-development. In each strategy, SMEs navigate different coopetition intensities by dynamically combining the principles of separation, integration, co-management and co-ownership to achieve specific innovation outcomes. Our findings suggest that SMEs shift between cooperation- and competition-dominant strategies and employ a mix of management principles to offset asymmetrical risks and maximise their innovation benefits from coopetition with large firms.
期刊介绍:
The International Small Business Journal (ISBJ) is a leading peer-reviewed journal renowned for publishing high-quality original research papers on small business and entrepreneurship. It prioritizes research-based studies that contribute to theory development, critical understanding, and policy formulation related to small firms.
ISBJ papers encompass theoretical, methodological, and empirical studies from various disciplines and perspectives, aiming for research excellence in the field. The journal provides a critical forum for world-class contributions analyzing entrepreneurship and entrepreneurial behavior.
This refereed journal is valuable to academics, policymakers, analysts, government and business officials, small business representative bodies, and support agencies seeking to gain insights into the sector, trade, business institutions, and related matters.