{"title":"探索区块链代币在葡萄酒行业中的应用","authors":"Michael Paul Kramer, Jochen Heussner, Jon H. Hanf","doi":"10.22434/ifamr2023.0080","DOIUrl":null,"url":null,"abstract":"\nA recent publication reports that the number of active Non-Fungible Tokens (NFTs) in self-custodial wallets has grown exponentially in the past years across several industries. This study analyzed 65 token-based use cases in the wine sector. It was found that most current applications revolve around the downstream part of the supply chain. The research has also demonstrated that the various solutions involving fungible tokens and NFTs can be classified into three categories. Consequently, a taxonomy has been introduced. Furthermore, it was identified that digital tokens can solve current challenges in the wine industry related to provenance, proof of origin, authenticity, and fraud prevention. At the same time, the utilization of tokens enables an extended consumer interaction with the product. Managers potentially considering connecting their physical products and services with digital tokens can obtain insights towards their use in the web3 economy.","PeriodicalId":49187,"journal":{"name":"International Food and Agribusiness Management Review","volume":null,"pages":null},"PeriodicalIF":1.5000,"publicationDate":"2024-03-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Exploring the use of blockchain-based tokens in the wine industry\",\"authors\":\"Michael Paul Kramer, Jochen Heussner, Jon H. Hanf\",\"doi\":\"10.22434/ifamr2023.0080\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"\\nA recent publication reports that the number of active Non-Fungible Tokens (NFTs) in self-custodial wallets has grown exponentially in the past years across several industries. This study analyzed 65 token-based use cases in the wine sector. It was found that most current applications revolve around the downstream part of the supply chain. The research has also demonstrated that the various solutions involving fungible tokens and NFTs can be classified into three categories. Consequently, a taxonomy has been introduced. Furthermore, it was identified that digital tokens can solve current challenges in the wine industry related to provenance, proof of origin, authenticity, and fraud prevention. At the same time, the utilization of tokens enables an extended consumer interaction with the product. Managers potentially considering connecting their physical products and services with digital tokens can obtain insights towards their use in the web3 economy.\",\"PeriodicalId\":49187,\"journal\":{\"name\":\"International Food and Agribusiness Management Review\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":1.5000,\"publicationDate\":\"2024-03-26\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"International Food and Agribusiness Management Review\",\"FirstCategoryId\":\"96\",\"ListUrlMain\":\"https://doi.org/10.22434/ifamr2023.0080\",\"RegionNum\":4,\"RegionCategory\":\"经济学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q3\",\"JCRName\":\"AGRICULTURAL ECONOMICS & POLICY\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Food and Agribusiness Management Review","FirstCategoryId":"96","ListUrlMain":"https://doi.org/10.22434/ifamr2023.0080","RegionNum":4,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"AGRICULTURAL ECONOMICS & POLICY","Score":null,"Total":0}
Exploring the use of blockchain-based tokens in the wine industry
A recent publication reports that the number of active Non-Fungible Tokens (NFTs) in self-custodial wallets has grown exponentially in the past years across several industries. This study analyzed 65 token-based use cases in the wine sector. It was found that most current applications revolve around the downstream part of the supply chain. The research has also demonstrated that the various solutions involving fungible tokens and NFTs can be classified into three categories. Consequently, a taxonomy has been introduced. Furthermore, it was identified that digital tokens can solve current challenges in the wine industry related to provenance, proof of origin, authenticity, and fraud prevention. At the same time, the utilization of tokens enables an extended consumer interaction with the product. Managers potentially considering connecting their physical products and services with digital tokens can obtain insights towards their use in the web3 economy.
期刊介绍：
The IFAMR is an internationally recognized catalyst for discussion and inquiry on issues related to the global food and agribusiness system. The journal provides an intellectual meeting place for industry executives, managers, scholars and practitioners interested in the effective management of agribusiness firms and organizations.
IFAMR publishes high quality, peer reviewed, scholarly articles on topics related to the practice of management in the food and agribusiness industry. The Journal provides managers, researchers and teachers a forum where they can publish and acquire research results, new ideas, applications of new knowledge, and discussions of issues important to the worldwide food and agribusiness system. The Review is published electronically on this website.
The core values of the Review are as follows: excellent academic contributions; fast, thorough, and detailed peer reviews; building human capital through the development of good writing skills in scholars and students; broad international representation among authors, editors, and reviewers; a showcase for IFAMA’s unique industry-scholar relationship, and a facilitator of international debate, networking, and research in agribusiness.
The Review welcomes scholarly articles on business, public policy, law and education pertaining to the global food system. Articles may be applied or theoretical, but must relevant to managers or management scholars studies, industry interviews, and book reviews are also welcome.
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