Analysis of Service Quality of Spring International Travel Service Based on Customer Satisfaction

In the new era of the integrated development of culture and tourism, the tourism industry is facing the new requirements of high-quality development, and it needs to pay more attention to customer satisfaction, improve service quality, and build a service brand so as to win the future. This paper takes Shanghai Spring & Autumn International Travel as an example, by analyzing some of the problems existing in the service quality of the current tourism enterprises, combining the theory of perceived service quality model and the theory of service quality gap, exploring the elements affecting the service quality of travel agencies, and putting forward reasonable suggestions to promote the high-quality development of China's tourism industry.