数字经济:企业结构转型的机遇

Z. Drinke, L. Mazhnyk, R. Zvirgzdina, T. Mokiienko, L. Holovash, H. Kryshtal
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引用次数: 0

摘要

目的分析企业结构数字化转型的各个阶段,并确定转型的层次。方法。在对数字经济和企业结构转型进行科学研究的过程中,采用了以下方法:专家评估(由来自不同经济活动领域的专家参与,可就在企业结构中实施数字技术的可能性得出更多结论和建议)、情景建模(通过制定实施数字倡议的各种情景,对每种情景的潜在后果和结果进行调查)、系统分析(可考虑数字转型各方面之间的相互关系及其对整个经济和社会的影响)和营销研究(有助于确定实施数字解决方案和产品的市场需求和要求)。研究结果。研究考虑了企业结构数字化转型的各个阶段,包括评估企业的现状和实施数字化转型的准备情况;研究数字化转型提供的潜力及其有效实施;投资先进的数字化技术和开发新的数字化产品;设计和发布基于先进数字化技术的产品和服务;控制转型后的业务,实施先进的数字化技术和创新的业务模式。研究考虑了商业模式数字化转型的优势,包括增加客户数量、提高客户满意度、增加潜在客户、流量增长等。作者确定了企业结构 "数字化转型 "的六个层次,描述了数字化转型引起的商业模式变化的各个阶段:非系统层次、机会监控、可复制层次、结果驱动、实现控制和优化层次。独创性。提出了企业结构数字化转型的一个阶段:控制转型后的业务和实施先进的数字化技术,从而在数字化发展的背景下跟踪战略的实施和目标的实现。作者强调了企业结构数字化转型的机遇监测和实现控制等阶段,与科学界现有的阶段不同,这些阶段在企业结构数字化转型的道路上发挥着关键作用。实用价值。所进行的分析证实了与企业结构数字化转型有关的问题的相关性,以及根据当前趋势和不确定条件对数字化转型的阶段和水平形成的观点变化。在制定企业结构数字化转型政策时,无论在哪个活动领域,都可以考虑并切实执行研究成果。
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Digital economy: opportunities for transformation of entepreneurial structures
Purpose. To analyze the stages of digital transformation of entrepreneurial structures and identify the levels of transformation. Methodology. In the process of scientific research on the digital economy and the transformation of entrepreneurial structures, the following methods were utilized: expert assessment (involving experts from various fields of economic activity allowed for additional conclusions and recommendations regarding the possibilities of implementing digital technologies in entrepreneurial structures), scenario modeling (by developing various scenarios for the implementation of digital initiatives, the potential consequences and results of each were investigated), systems analysis (enabled considering the interrelations between various aspects of digital transformation and its impact on the economy and society as a whole), and marketing research (helped identify market needs and requirements for the implementation of digital solutions and products). Findings. The research considered the stages of digital transformation of entrepreneurial structures, which involve assessing the current state and readiness of the enterprise for the implementation of digital transformation; studying the potential offered by digital transformation and its effective implementation; investing in advanced digital technologies and the development of new digital products; designing and releasing products and services based on advanced digital technologies; controlling the transformed business and implementing advanced digital technologies and innovative business models. Advantages of digital transformation of business models are considered, which involve increasing the number of customers, enhancing customer satisfaction, increasing lead generation, traffic growth. The authors identified six levels of “digital transformation” of entrepreneurial structures, describing the stages of changes in business models caused by digital transformations: unsystematic level, opportunities monitoring, replicable level, results-driven, achieved controlling, and optimized level. Originality. A stage of digital transformation of entrepreneurial structures has been proposed: controlling the transformed business and implementing advanced digital technologies, which allows tracking the implementation of the strategy and achieving goals in the context of digital development. The authors highlighted such stages of digital transformation of entrepreneurial structures as opportunities monitoring and achieved controlling, which, unlike those existing in the scientific community, play a key role in the path of digital transformation of entrepreneurial structures. Practical value. The analysis conducted confirms the relevance of issues related to the digital transformation of entrepreneurial structures, the formation of changes in views on stages and levels of digital transformation in accordance with current trends and uncertain conditions. The research results can be taken into account and practically implemented when forming policies for the digital transformation of entrepreneurial structures, regardless of the field of activity.
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148
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