在 PT.Marjaya Utama Wisata

Ghiffari Emir Muchamad
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引用次数: 0

摘要

印度尼西亚的旅游业受到 COVID-19 大流行病的严重打击,对该国国内生产总值的贡献下降了 56%(Gross 等人)。不过,该行业已明显复苏,2023 年 6 月,外国游客到访人数同比增长 119.64%。针对这一现象,绩效管理系统(PMS)等服务提供商必须实施有效的战略,最大限度地发挥自身潜力。PT.Marjaya Utama Wisata (Marjaya Trans)是一家位于万隆的旅行社,该公司经历了显著的增长,但在某些年份也经历了收入波动和亏损。为解决这些问题,有必要设计一套全面的绩效管理系统。本研究利用 KBPMS 框架提出了一套绩效管理系统。建议的模型是通过文献综述和案例研究方法相结合的方式开发出来的,案例研究方法来自于以往应用于同一行业的研究。分析采用定性方法,并使用分析层次过程(AHP)方法从公司管理层进行多标准决策。本研究提出的 KBPMS 包含 19 项关键绩效指标 (KPI),这些指标来自愿景、使命、战略、业务流程以及研究人员与公司之间的讨论。从 KBPMS 的每个方面出发,通过 AHP 方法生成优先级排序,以了解公司管理层认为哪些指标具有较高的优先级。预计应用所设计的绩效管理系统模型可以帮助公司实现其目标。该模型的开发仍处于一个阶段,需要进一步完善。对绩效管理系统实施情况的评估和改进将长期进行。
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Proposed A Design Performance Management System By Using Knowledge-Based Performance Management System Framework At PT. Marjaya Utama Wisata
Indonesia's tourism sector was hit hard by the COVID-19 pandemic, with a 56% drop in its contribution to the country's GDP (Gross et al.). However, the sector has significantly recovered, with foreign tourist arrivals increasing 119.64% in June 2023 compared to the previous year. In response to this phenomenon, service providers, such as Performance Management Systems (PMS), must implement effective strategies to maximise their potential. PT. Marjaya Utama Wisata (Marjaya Trans), a travel agency based in Bandung, experienced significant growth but experienced fluctuations in revenue and experienced losses in some years. Designing a comprehensive performance management system was necessary to deal with these problems. This research proposes a proposed performance management system using the KBPMS framework. The proposed model was developed by combining a literature review and a case study approach from previous studies applied to the same industry. The analysis was conducted using a qualitative approach and multicriteria decision-making using the Analytic Hierarchy Process (AHP) approach from the management ranks in the company. This research proposes KBPMS with 19 key performance indicators (KPIs) derived from vision, mission, strategy, business processes, and discussions between researchers and the company. From each aspect of the KBPMS, a priority order is generated from the AHP method to see which indicators have a high priority according to the company's management. It is expected that the application of the designed performance management system model can help the company achieve its goals. The development of this model is still in a stage that needs to be further developed. Evaluation and improvement of PMS implementation will be planned on a long-term basis
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