Business intelligence and its pivotal role in organizational performance: An exhaustive literature review

Background: In today's constantly changing business world, the role of Business Intelligence (BI) in organizational decision-making is increasingly critical. This literature review aims to provide a comprehensive understanding of BI’s multi-dimensional nature and its immense potential in enhancing organizational performance. Methods: This study employs a systematic literature review methodology, analyzing peer-reviewed articles, case studies, and seminal works in the field of Business Intelligence. The review focuses on key themes such as BI’s components, its role in strategic decision-making, operational efficiency, and metrics and KPIs influenced by BI. Results: The review synthesizes findings from various studies, revealing that BI significantly influences strategic decision-making, improves operational efficiency, and impacts various metrics and KPIs across sectors. Sample sizes for the analyzed studies range from smaller focus groups to large organizational surveys. Conclusions: The study concludes that Business Intelligence is an indispensable tool for modern organizations, offering various functionalities that enhance decision-making and operational efficiency. Its application spans multiple sectors, providing a competitive advantage and contributing to business success.