Enhancing data security and protection in marketing: a comparative analysis of Golang and PHP approaches

In the field of digital marketing, the safeguarding of customer data is not merely a compliance requirement but a cornerstone of consumer trust and business integrity. This paper presents a comparative analysis of two prominent backend technologies, Golang and PHP, in the context of data security and protection in marketing applications. We delve into the importance of data security in marketing, highlighting the potential risks and consequences of data breaches. The paper provides an overview of Golang and PHP, discussing their security features, performance, and scalability. Through this comparative lens, we aim to elucidate the strengths and limitations of each language in protecting sensitive marketing data. The purpose of this study is to offer a comprehensive understanding of how Golang and PHP can be optimized for secure marketing solutions, thereby contributing to the field's best practices and guiding developers in creating more secure applications.