{"title":"职业女足运动员关于市场形象和赞助的故事：\"我只需对我所得到的一切心存感激\"","authors":"Laura Harris, Dawn E. Trussell","doi":"10.1080/14413523.2024.2335018","DOIUrl":null,"url":null,"abstract":"In this paper we investigate the marketing portrayal and sponsorship experiences of professional women athletes. Specifically, we examine the perspectives of professional women footballers (i.e. so...","PeriodicalId":48057,"journal":{"name":"Sport Management Review","volume":null,"pages":null},"PeriodicalIF":3.7000,"publicationDate":"2024-04-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Professional women footballers’ stories of marketing portrayals and sponsorship: “I just had to feel grateful for what I’ve been given”\",\"authors\":\"Laura Harris, Dawn E. Trussell\",\"doi\":\"10.1080/14413523.2024.2335018\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"In this paper we investigate the marketing portrayal and sponsorship experiences of professional women athletes. Specifically, we examine the perspectives of professional women footballers (i.e. so...\",\"PeriodicalId\":48057,\"journal\":{\"name\":\"Sport Management Review\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":3.7000,\"publicationDate\":\"2024-04-10\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Sport Management Review\",\"FirstCategoryId\":\"95\",\"ListUrlMain\":\"https://doi.org/10.1080/14413523.2024.2335018\",\"RegionNum\":1,\"RegionCategory\":\"教育学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q1\",\"JCRName\":\"HOSPITALITY, LEISURE, SPORT & TOURISM\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Sport Management Review","FirstCategoryId":"95","ListUrlMain":"https://doi.org/10.1080/14413523.2024.2335018","RegionNum":1,"RegionCategory":"教育学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"HOSPITALITY, LEISURE, SPORT & TOURISM","Score":null,"Total":0}
Professional women footballers’ stories of marketing portrayals and sponsorship: “I just had to feel grateful for what I’ve been given”
In this paper we investigate the marketing portrayal and sponsorship experiences of professional women athletes. Specifically, we examine the perspectives of professional women footballers (i.e. so...
期刊介绍：
Sport Management Review is published as a service to sport industries worldwide. It is a multidisciplinary journal concerned with the management, marketing, and governance of sport at all levels and in all its manifestations -- whether as an entertainment, a recreation, or an occupation. The journal encourages collaboration between scholars and practitioners. It welcomes submissions reporting research, new applications, advances in theory, and case studies. The language of publication is English. Submissions are peer reviewed.
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