The development of a C2B2C sharing economy platform: A case study of China's Airparking

The emergence of the sharing economy has led to a proliferation of novel platform-based business models in recent years. A particularly prominent type of platform is the C2B2C platform, but our knowledge of the development of these platforms is limited. Through an in-depth examination of the development of Airparking, one of China's most successful parking-space-sharing platforms, our study reveals that a C2B2C platform develops in a specific sequence across three phases, with distinct required actions and developmental outcomes. We have also identified the facilitating conditions that are conducive to this process.