Sustainable Airport Management and Airline Marketing in the Aviation Sector

The aviation sector comprises every industry that provides direct assistance to mechanical air transportation. The aviation industry includes a variety of institutions, such as military aviation companies, aircraft manufacturers, and various commercial establishments, all of which play important roles. The analysis of airline market shares was carried out within the realm of the aviation industry. Considering the ongoing trajectory of increasing airline market shares, it is crucial for firms to commit resources towards investing in this industry. Moreover, in reviewing the existing literature, it became evident that there is a dearth of studies undertaken in the field of airline marketing. The main aim of this study was to fill the current research void in the literature. This research examined several aspects like sustainable airport management and business, the airline industry, business-to-business analytics in the airline sector, customer happiness, and customer experience. In addition, the research aims to conduct a SWOT analysis of the airline marketing strategies used by transportation companies.