Evaluating Attractiveness of Newly Introduced Flights – Results of a Study for the Ostrava International Airport

The paper addresses the issue of evaluating the attractiveness of new airport connections, one of which is a global transfer hub and the other is a regional European international airport. The attractiveness of new connections expressed, for example, by predicting the demand for new flight routes has long been studied, mainly using gravity models. The aim of the presented paper is to check whether an approach based on gravity models could be replaced with other approaches, in this case by multi-criteria evaluation methods. Questions of substitution of approaches based on gravity models, compiled for demand prediction, are relevant in cases where there are not enough input data for existing gravity models. The absence of input data occurs especially in cases where either there is no historical data on the operation of flights, or historical data do not have current significance, e.g. the operation of the flight has been interrupted for a longer time. The results of a study carried out for Ostrava International Airport located in the Czech Republic, show that gravity models for which relevant data are not available can be fully replaced by multi-criteria evaluation methods.