Analysis of Hotspots and Trends in Domestic and International Data Asset Research: A Knowledge Graph Analysis Based on CiteSpace

The article summarized 363 literature on data assets in the CNKI and WOS databases and conducted a knowledge map analysis using CiteSpace. The research found that the study of data assets at home and abroad is continuously growing, but there are differences in origins, content, and hotspots. Foreign research focuses on areas such as big data, data governance, machine learning, and the Internet, while domestic research focuses on data assets, the digital economy, data transactions, and accounting. Domestic research is gradually expanding to include data middle platforms and asset confirmation, while foreign research focuses on the Internet and artificial intelligence. This analysis helps grasp the research trends and hotspots in the field of data assets, promoting cooperation and knowledge sharing.