Communication of Higher Education Institutions in Vietnam

Communication of higher education institutions are significant in implementing strategic goals and improving institutional governance efficiency; provide students updated information to make appropriate choices and decisions during their learning process; and promptly feedback to contribute to building a better educational and training environment. Communication tools used in higher education institutions are diverse in forms and contents. This studies focuses on two key points, which are policy communications and internal communications implemented by higher education institutions. The theoretical framework has been developed and a survey was conducted to collect opinions of 300 senior students from 3 universities under Hanoi National University, including: University of Foreign Languages; University of Economics; University of Social Sciences and Humanities. The results show that the policy communications of these higher education institutions are not effectively implemented. The findings suggest innovations for managers to improve communication effectiveness to achieve strategic goals and improve governance efficiency in these higher education institutions.