RIGHT TO PRIVACY IN THE DIGITAL AGE: ADDRESSING CHALLENGES IN THE ERA OF TECHNOLOGICAL ADVANCEMENTS

The term "digital age" refers to a grouping of various technological innovations such as virtual environments, digital services, intelligent applications, machine learning, knowledge-based systems, etc. that determine the particular features of the modern world, such as globalization, e-communications, information sharing, virtualization, etc. However, uncontrolled access to information and personal data kept in many global network nodes presents a chance for the technologies of the digital age to breach certain fundamental principles of information security and privacy. The rapid progress of technology has prompted both private and governmental organizations to gather personal data from individuals, often inadvertently left behind while browsing the internet. This collected information, obtained without explicit consent, is subsequently utilized to influence the behavior and decisions of citizens through persuasive technology. This practice infringes upon the liberty guaranteed to every Indian citizen by the Constitution.