Sex Matters: The Impact of Skin Tone on Perceived Levels of Attraction

Research finds that individuals of dark complexions are more likely to face prejudice or be discriminated against in a variety of contexts. Referred to as colorism, skin-tone-based discrimination has major implications for various life outcomes. Research on social interactions suggests that lighter skin tones are associated with a higher level of physical attractiveness, which is of particular interest for this study. This study uses quantitative survey data collected from undergraduate and graduate students from across the United States to explore the relationship between colorism, gender, and perceived physical attraction via a modified version of Harvey, Tennial, and Bank’s In-Group Colorism Scale (ICS). Analyses measured the relationship between a participant’s own skin tone, which was self-assessed via comparison to images modeled after make-up swatches, and results on a subscale of the ICS which measures attraction to lighter skin tones. Our results suggest that gender has a significant impact on perceived physical attractiveness, with male-identifying participants placing more weight on the significance of skin tone when determining physical attraction. Implications for future research and translational implications are also discussed.