基于多代理技术的体育用品营销战略模拟系统设计

3区 计算机科学 Q1 Computer Science Journal of Ambient Intelligence and Humanized Computing Pub Date : 2024-05-09 DOI:10.1007/s12652-024-04798-8
Fei Liu
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引用次数: 0

摘要

与其他营销策略不同,体育用品营销策略受营销数据的脆弱性和随机性影响,导致制约因素较多。为提高体育用品企业的经济效益,提出了基于多代理技术的体育用品营销策略仿真系统设计方案。以 LMZ10503 电路、ADP2164 电路、ADP1755 电路为基础,整流器为电源。结合营销策略采集卡模块和体育用品营销策略模拟器模块的设计,完成了系统的硬件设计。在系统的软件设计中,根据体育营销策略模拟节点的逻辑度评估结果,对营销策略模拟节点的逻辑度进行了优化。采用多代理技术实现营销策略的多代理建模,通过生成营销策略仿真信号实现体育营销策略的仿真。测试结果表明,基于多代理技术的体育器材市场营销策略仿真系统成功地模拟了体育器材的营销策略,取得了令人振奋的效果。通过应用该系统,销售量和利润率分别增加到 90 万件和 90%。这些成果验证了该系统在优化营销策略和提高经济效益方面的潜力,为体育器材行业提供了有力的参考和指导。该系统的进一步推广和应用,有望帮助企业制定更准确、更科学的营销策略,实现更高的销售量和利润率,从而促进企业的可持续发展和竞争优势。
本文章由计算机程序翻译,如有差异,请以英文原文为准。

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Design of sports goods marketing strategy simulation system based on multi agent technology

Unlike other marketing strategies, sporting goods marketing strategies are affected by the fragility and randomness of marketing data, resulting in more restrictive factors. To improve the economic benefits of sporting goods enterprises, the design of sporting goods marketing strategy simulation system based on multi-agent technology was proposed. Based on the LMZ10503 circuit, ADP2164 circuit, and ADP1755 circuit, the rectifier is the power supply. The hardware design of the system is completed by combining the design of the marketing strategy acquisition card module and the sporting goods marketing strategy simulator module. In the software design of the system, according to the evaluation results of the logic degree of the sports marketing strategy simulation node, the logic degree of the marketing strategy simulation node is optimized. The multi-agent technology is used to implement the multi-agent modeling of the marketing strategy, and the simulation of the sports marketing strategy is realized by generating the marketing strategy simulation signal. The test results show that the sports equipment market marketing strategy simulation system based on multi-agent technology has successfully simulated the marketing strategy of sports equipment and achieved exciting results. Through the application of this system, sales volume and profit margin have increased to 900,000 units and 90% respectively. These results validate the potential of the system in optimizing marketing strategies and improving economic benefits, and provide strong reference and guidance for the sports equipment industry. Further promotion and application of this system is expected to help enterprises develop more accurate and scientific marketing strategies, achieve higher sales volume and profit margins, and thus promote the sustainable development and competitive advantage of the enterprise.

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来源期刊
Journal of Ambient Intelligence and Humanized Computing
Journal of Ambient Intelligence and Humanized Computing COMPUTER SCIENCE, ARTIFICIAL INTELLIGENCEC-COMPUTER SCIENCE, INFORMATION SYSTEMS
CiteScore
9.60
自引率
0.00%
发文量
854
期刊介绍: The purpose of JAIHC is to provide a high profile, leading edge forum for academics, industrial professionals, educators and policy makers involved in the field to contribute, to disseminate the most innovative researches and developments of all aspects of ambient intelligence and humanized computing, such as intelligent/smart objects, environments/spaces, and systems. The journal discusses various technical, safety, personal, social, physical, political, artistic and economic issues. The research topics covered by the journal are (but not limited to): Pervasive/Ubiquitous Computing and Applications Cognitive wireless sensor network Embedded Systems and Software Mobile Computing and Wireless Communications Next Generation Multimedia Systems Security, Privacy and Trust Service and Semantic Computing Advanced Networking Architectures Dependable, Reliable and Autonomic Computing Embedded Smart Agents Context awareness, social sensing and inference Multi modal interaction design Ergonomics and product prototyping Intelligent and self-organizing transportation networks & services Healthcare Systems Virtual Humans & Virtual Worlds Wearables sensors and actuators
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