利用 ChatGPT 和 Tripadvisor 数据发现 2014 年至 2022 年间亚马孙谷生物园和卡拉哈斯国家森林的积极和消极因素

Alan Marcel Fernandes de Souza, Afonso Cesar Lelis Brandão, Ítalo Flexa Di Paolo, Thiago Conte, Jéssica da Silva Miranda, Wanderson Alexandre da Silva Quinto
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引用次数: 0

摘要

亚马孙谷生物园(BioParque Vale Amazônia)和卡拉哈斯国家森林公园(Carajás National Forest)是旅游景点,其门户位于帕拉州东南部的帕拉瓦佩巴斯市(Parauapebas),距离首都贝伦(Belém)约 720 公里。每天都有许多人前往这些地方游览,其中一部分人在互联网上记录了他们的游览经历。Tripadvisor 是收集此类数据的平台之一,因此成为从游客角度了解这些地方积极和消极方面的重要数据来源。本研究的目的是根据 ChatGPT 对从 Tripadvisor 上提取的 244 条评论自动进行的情感分析,衡量游客对生物广场和森林的满意和不满意程度。在这两个地方的评论中,约 90% 被归类为正面评论;约 4% 被归类为中性评论,约 6% 被归类为负面评论。这些数字反映了这些地区的保存状况。不过,也有人对 BioParque 网站上过时的信息和森林某些区域的卫生状况表示不满。这些结果对于支持这些空间的管理和不断改善游客体验非常有价值,可以随着时间的推移监测游客的观点,从而改善他们的体验。
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Use of ChatGPT and Tripadvisor data for discovering positive and negative aspects of the BioParque Vale Amazônia and the Carajás National Forest between 2014 and 2022
The BioParque Vale Amazônia and the Carajás National Forest are tourist attractions that have their gateway in the city of Parauapebas, southeast of the State of Pará, approximately 720 km from the capital, Belém. Many people visit these places daily, and a portion of them record reviews about their experiences on the internet. One of the platforms that collects such data is Tripadvisor, thus constituting it an important data source to understand the positive and negative aspects of these places, from the perspective of visitors. The aim of this study was to measure the degree of satisfaction and dissatisfaction of visitors to the BioParque and forest based on sentiment analysis, automatically conducted by ChatGPT, of 244 reviews extracted from Tripadvisor. Approximately 90% of the reviews for both places were classified as positive; about 4% as neutral, and around 6% as negative. These figures reflect how well-preserved the areas are. However, dissatisfaction regarding outdated information on the BioParque's website and the sanitation of some areas of the forest were reported. These results are valuable for supporting the management of these spaces and for the constant improvement of the visitor experience, that can monitor visitors’ perspectives over time, aiming to improve their experiences.
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