The impact of artificial intelligence big data technology on the development of media economy information security

With the rapid development of Artificial Intelligence (AI) and Big Data (BD), they provide people with new ways and tools in information acquisition, processing and dissemination. The purpose of this study is to deeply discuss the influence of AI and BD technologies on the development of Information Security (InfoSec) in media economy, and analyze the opportunities and challenges it brings. Firstly, the evaluation system of the influence of BD technology on the development of InfoSec, a media enterprise, is constructed. Then, this study discusses the development mode of the multilateral platform of media economy supported by BD technology. Finally, taking S company and X platform as examples, this study analyses the influence of BD technology on the development of InfoSec and the development mode of media economy supported by BD technology. The research results show that with the support of BD technology, the proportion of InfoSec products in enterprises has reached 0.2426, and the InfoSec score of S company has reached 77.74, reaching a high level. The profit margin of digital network media is three times that of traditional media. The number of users of multilateral digital media economic platform X has increased by 21%, and its turnover has increased by 54%. AI and BD technologies have brought opportunities and challenges to the InfoSec development of media economy. While applying these technologies, it is necessary to take effective measures to protect users’ privacy and strengthen the information review and verification mechanism to ensure the sustainable development of media economy. The uniqueness of this study lies in the construction of a comprehensive BD technology impact assessment system and the discussion of the development model of multilateral media economic platform, which provides a powerful reference and guidance for media enterprises. In addition, this study also reveals the positive influence of BD technology on InfoSec and the development of media economy, which provides beneficial enlightenment for the future development of media industry. In response to the challenges of privacy and InfoSec, this study puts forward important policy and practical suggestions to ensure the sustainable growth of media economy and the protection of users’ rights and interests. Therefore, this study has important contribution and innovative value in both theory and practice.