微型时间:从移情角度研究网络微型剧的叙事和传播效果

Ruimin Qin
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引用次数: 0

摘要

在数字媒体浪潮中,网络短剧等艺术形式异军突起,迅速赢得市场需求和受众喜爱。本文基于移情传播理论,对四部具有代表性的网络微剧的内容叙事、媒介策略、视听传播和传播效果进行了定性和定量分析。研究发现,网络微剧在与受众形成深层次情感链接方面已初具规模,但仍存在诸多问题。最后,本文从政府部门、创作主体、视听平台、行业等多方面提出了解决方案,为网络微剧的发展提供有益参考,以拓展移情传播的艺术边界和社会影响力。
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Miniature Time: A Study on the Narrative and Communication Effects of Online Mini Dramas from the Perspective of Empathy
In the wave of digital media, art forms such as online short dramas have emerged, quickly gaining market demand and audience love. Based on the theory of empathetic communication, this paper conducts a qualitative and quantitative analysis of the content narrative, media strategies, audiovisual communication, and communication effects of four representative online mini dramas. It is found that online mini dramas have taken shape in forming deep emotional links with audiences, but there are still many problems. Finally, this paper proposes solutions from multiple aspects such as government departments, creative entities, audiovisual platforms, and industries, to provide useful references for developing online mini dramas to expand artistic boundaries and social influence in empathetic communication.
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