中国电影产业纵向一体化的福利效应

Luming Chen, Lisa Xuejie Yi, Chuan Yu
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摘要

本文研究了中国电影产业纵向一体化的福利效应。我们利用了2014-2018年间中国所有影院和423部热门电影的数据。我们没有发现整合后的电影被竞争对手影院拒之门外的证据。整合后的影院放映电影的时间更长,放映场次更多,收费更低。我们估算了消费者需求和影院放映决策的模型。一体化影院将其上游公司的大部分利润内部化。纵向一体化减轻了收入分享合同带来的扭曲,并引导需求向一体化电影倾斜。总体而言,纵向一体化增加了消费者剩余,但不同市场之间存在很大差异。(JEL D12, D22, L22, L82, O14, P23)
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The Welfare Effects of Vertical Integration in China’s Movie Industry
This paper investigates the welfare effects of vertical integration in China’s movie industry. We leverage data covering all theaters and 423 popular movies in China during 2014–2018. We find no evidence of integrated movies being foreclosed to rival theaters. Integrated theaters show movies for longer, allocate more screenings, and charge lower prices. We estimate a model of consumers’ demand and theaters’ screening decisions. Integrated theaters internalize a substantial fraction of their upstream companies’ profits. Vertical integration mitigates distortions from revenue-sharing contracts and steers demand favoring integrated movies. Overall, vertical integration increases consumer surplus with considerable heterogeneity across markets. (JEL D12, D22, L22, L82, O14, P23)
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