Agriculture innovation: the important effects of certification and technology innovation

PurposeThis study aims to find how trade development and digitalization affect smart-green production. Four factors are investigated in these effects (certification, technology innovation, natural resource management, low pesticides).Design/methodology/approachThe mix-method approach was employed from validating the measurement scale to test the proposed hypotheses. At first, the grounded theory is the most authoritative and standard research method in qualitative research. Secondly, quantitative analysis was employed to draw conclusions about the impact of digitalization and trade development on smart-green agricultural production.FindingsThe results found that digitalization and trade development impact the development of smart-green agricultural production through certification employment, technology innovation, and a decrease in pesticide usage. Moreover, digitalization and trade development also indirectly affect the development of intelligent green agricultural production. Meanwhile, digitalization has a higher impact than trade development.Research limitations/implicationsThis research is based on the premise that digitalization and trade development can drive smart green agricultural production. Still, some studies have found a deviation between trade development and environmental protection. Hence, future research can explore the incentive effect of trade development and digitalization on other industries. Second, the measurement of the dependent variables in this study is based on the premise that smart-green agricultural production has not been widely promoted, so the changes in production before and after the whole public participation in smart-green output have yet to be reflected.Originality/valueSmart green production in agriculture is essential for a transition economy and the world to meet food security and protect the environment. However, the effects of certification, technology innovation, natural resource management, and low pesticides on smart-green agriculture production have yet to be identified. Insights from this study can help governments, policy-makers, and farmers in emerging economies by adapting their strategies within their local contexts.