THE ROLE OF ARTIFICIAL INTELLIGENCE IN THE DEVELOPMENT OF THE COMPANY'S BUSINESS PROCESSES

Doing business in the conditions of globalization and rapid changes requires from entrepreneurs constant development and adaptation, search for new ideas and use of advanced technologies. Active competition and functioning in conditions of uncertainty require the formation of new competitive advantages, effective management of business processes and digital awareness. The aim of the paper is the systematization of the key approaches to implementation of artificial intelligence in business processes of the company and assessment of its influence on business results Empirical research uses quantitative methodology. Secondary data is collected from surveys and reports of leading world consulting companies. Within the framework of the research, the essence and key directions of artificial intelligence development were studied. Analysis of the use of artificial intelligence in company’s business processes was conducted. The positive cases of artificial intelligence implementation were considered, the influence of AI solutions on the development of modern organizations was determined. Advantages and disadvantages of AI solutions for business were considered.