利用负向传播进行图对比学习以进行推荐

IF 4.5 2区 计算机科学 Q1 COMPUTER SCIENCE, CYBERNETICS IEEE Transactions on Computational Social Systems Pub Date : 2024-02-02 DOI:10.1109/TCSS.2024.3356071
Meishan Liu;Meng Jian;Yulong Bai;Jiancan Wu;Lifang Wu
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引用次数: 0

摘要

以往的推荐模型主要依靠观察到的交互作用来建立兴趣嵌入,并通过交互作用与随机抽样的负面实例之间的对比来优化嵌入。据我们所知,负面兴趣信号在兴趣编码中仍未得到开发,这仅仅是反向传播的损失。此外,稀疏的无差别交互在揭示用户兴趣时必然会带来隐性偏差,从而导致次优的兴趣预测。负面兴趣信号将成为支持详细兴趣建模的有利证据。在这项工作中,我们提出了一种用于推荐的带有负向传播的扰动图对比学习(PCNP),在对比学习(CL)架构中引入负向兴趣来辅助兴趣建模。负向兴趣学习的辅助通道通过负向采样生成对比图,并传播用户和项目的互补嵌入来编码负向信号。所提出的 PCNP 对正负嵌入进行对比,以促进推荐的兴趣建模。广泛的实验证明了 PCNP 利用两级 CL 缓解交互稀疏性和偏差问题的能力。
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Graph Contrastive Learning With Negative Propagation for Recommendation
Previous recommendation models build interest embeddings heavily relying on the observed interactions and optimize the embeddings with a contrast between the interactions and randomly sampled negative instances. To our knowledge, the negative interest signals remain unexplored in interest encoding, which merely serves losses for backpropagation. Besides, the sparse undifferentiated interactions inherently bring implicit bias in revealing users’ interests, leading to suboptimal interest prediction. The negative interest signals would be a piece of promising evidence to support detailed interest modeling. In this work, we propose a perturbed graph contrastive learning with negative propagation (PCNP) for recommendation, which introduces negative interest to assist interest modeling in a contrastive learning (CL) architecture. An auxiliary channel of negative interest learning generates a contrastive graph by negative sampling and propagates complementary embeddings of users and items to encode negative signals. The proposed PCNP contrasts positive and negative embeddings to promote interest modeling for recommendation. Extensive experiments demonstrate the capability of PCNP using two-level CL to alleviate interaction sparsity and bias issues for recommendation.
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来源期刊
IEEE Transactions on Computational Social Systems
IEEE Transactions on Computational Social Systems Social Sciences-Social Sciences (miscellaneous)
CiteScore
10.00
自引率
20.00%
发文量
316
期刊介绍: IEEE Transactions on Computational Social Systems focuses on such topics as modeling, simulation, analysis and understanding of social systems from the quantitative and/or computational perspective. "Systems" include man-man, man-machine and machine-machine organizations and adversarial situations as well as social media structures and their dynamics. More specifically, the proposed transactions publishes articles on modeling the dynamics of social systems, methodologies for incorporating and representing socio-cultural and behavioral aspects in computational modeling, analysis of social system behavior and structure, and paradigms for social systems modeling and simulation. The journal also features articles on social network dynamics, social intelligence and cognition, social systems design and architectures, socio-cultural modeling and representation, and computational behavior modeling, and their applications.
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