Challenges of Public Relations in Modern Georgian Public Administration

There are some modern problems in public relations that affect the political processes in the public administration of Georgia. The results of empirical research are discussed, the role of public relations in the state management process is analyzed on the example of Georgia; The main challenges that different political groups face in the process of implementing public relations are highlighted. The research was conducted through semistructured in-depth interviews with a targeted selection of politicians and PR professionals, both political actors and representatives of international and local organizations. The key issues of the interview included characterizing the role and importance of public relations in the state management process; the main features of the government's PR campaign; characterizing the public relations campaign of the opposition; Expectations of the population from the government, etc. Appropriate conclusions have been drawn and the relevant recommendations have been formulated in order to improve the political climate in Georgia.