УПРАВЛІННЯ СТЕЙКХОЛДЕРАМИ У ВОЛОНТЕРСЬКИХ ПРОЄКТАХ

The issue of the significant role of volunteering in solving social problems in modern conditions is considered. The low effectiveness of the processes of interaction of interested parties during the implementation of charitable initiatives is emphasized, which necessitates the management of stakeholders in volunteer projects. The purpose of the article is to research the processes and develop a mechanism for involving stakeholders of volunteer projects in decision-making to ensure the inclusive participation of representatives of various community interest groups. The object of the study is the process of stakeholder management in volunteer projects. The methodological basis of the research is logical methods of information processing, methods of analysis for stakeholder mapping, an abstract-logical method for formulating recommendations and conclusions. Presenting main material. The issue of involvement of interested parties in decision-making during the implementation of volunteer projects is considered. The definition and general characteristics of project stakeholders are given. The problem of low efficiency of interaction between community residents, authorities and volunteer project teams was studied. A stakeholder management mechanism for volunteer projects is proposed, which is based on the method of dividing stakeholders into groups depending on the degree of their interest and influence. Effective management of interested parties will make it possible to avoid misunderstandings and contradictions, improve the quality of the final product and contribute to the successful implementation of volunteer projects. The originality and practical significance of the study is confirmed by the possibility of using the proposed measures as a practical tool for managing stakeholders of volunteer projects. Conclusions and prospects for further research. The proposed stakeholder management mechanism of volunteer projects can be used for further improvement of co-creation processes in communities.