ЕКОНОМІЧНИЙ АНАЛІЗ РІВНЯ ІННОВАЦІЙНОГО РОЗВИТКУ ЗАКЛАДІВ КУЛЬТУРИ АЗЕРБАЙДЖАНУ

Existing management mechanisms, such as planning and programming for the development of the cultural sector, despite their complexity and widespread use in the practice of managing the sociocultural sphere, do not provide sustainable results that can be achieved in the cultural sector in the context of the implementation of reforms in the budgetary sector and the use of programmatic financing of culture . It is absolutely necessary to develop and apply innovative technologies in the management process, taking into account the complexity of the tasks facing cultural subjects in connection with the adaptation of self-justifying management mechanisms, as well as taking into account the needs of a post-industrial (information) society, as well as updating the consumer audience of cultural products and services. The use of an integrated approach to the formation of innovative management mechanisms will improve management efficiency, as well as ensure the development of innovative processes both in the sphere of culture in general and in its individual subjects.The purpose of the article is to develop scientific and methodological recommendations for innovation models based on the use of integrated approaches in managing cultural enterprises and supporting development, as well as to study theoretical and methodological problems in the systematization of these methods. The methodological basis of the research in the article is the scientific work of the authors in the field of economics of culture, innovation management, management in the field of culture, as well as social partnership. The research was carried out on the basis of general scientific methods of research - a systematic approach, analysis and synthesis, methods of typological and comparative analysis, empirical methods.The object of the study is the sphere of culture, which needs conditions in which organizational and financial reforms are carried out, as well as the development and application of innovative management methods.The hypothesis of the study. In general, there is a great practical demand for research activities aimed at the relevance of the dissertation research topic, the development of the main directions and strategic priorities of the national economy of the cultural sphere of the region. The same can be said about the priorities of strategic management and the main directions of the regional industrial component, that those priorities and directions that we mentioned determine the goal, objectives, subject and object of this research work, presented on the basis of an assessment of the increased effectiveness of the management system for the development of the cultural sector municipal districts of the region. Presentation of the main material.The scientific novelty of the results of the research carried out by the authors is as follows: the essence of strategic management of the cultural sphere is determined as a targeted activity to create socio-economic and legal conditions for the regular and balanced development of the cultural space and meeting the needs of the population for cultural services; Methodological recommendations have been developed to improve the effectiveness of the process of strategic management of the regional cultural sector based on the implementation of promising management effects in the process of industry development.The originality and practical significance of thestudy.The practical significance of the article lies in the fact that the developed software-design method and the multidimensional assessment method can be applied in order to increase the innovative effects obtained from project activities in the sociocultural sphere. The practical significance of the article is also determined by the use of theoretical and methodological works proposed by state bodies and local governments, as well as the possibility of their use by the heads of economic entities of the specified region in the process of forming measures that can ensure the sustainable development of the cultural sphere of the region.Conclusions.The scientific novelty of the research results lies in the fact that scientific and methodological recommendations have been developed for improving and applying models of innovative management in the field of culture, and the use of an appropriate mechanism has been proposed to increase the innovative effect of the project program.Recommendations are given for optimizing management strategies in the field of culture for its further development.