研究态度调查设计中明确 "无意见 "选项的使用情况

IF 2.4 4区 管理学 Q3 BUSINESS International Journal of Market Research Pub Date : 2024-08-02 DOI:10.1177/14707853241269545
Michael D. Mattei, Stephen J. Hellebusch, Matthew D. Mattei
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引用次数: 0

摘要

本文研究了在调查问卷中加入或不加入明确的 "不知道(DK)/无意见(NO)"选项的影响。我们使用相同的问卷连续进行了三次年度调查,但在加入 "不知道/无意见 "选项时有所变化。本研究比较了 2019 年调查(缺少 "DK/NO "选项)与 2020 年和 2021 年调查(包含该选项)的答复。调查采用 7 点李克特量表,要求受访者表明自己的观点,选项范围从极度不同意到极度同意,中间点为中性。统计分析采用了比例间双样本 Z 检验法,评估了不同调查之间中性回答比例的差异。结果显示,与不包含 "DK/NO "选项的调查相比,包含 "DK/NO "选项的调查并没有显著改变中立回答的比例。这些结果对 "明确的 DK/NO 选项可提高数据质量 "这一普遍观点提出了质疑。
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Examining the use of explicit ‘no opinion’ options in attitude survey design
This paper investigates the impact of including or omitting an explicit “don’t know (DK)/no opinion (NO)” option in survey questionnaires. Three consecutive annual surveys were conducted using identical questionnaires, with variations in the inclusion of the DK/NO option. The study compares responses from the 2019 survey, which lacked a DK/NO option, to responses from the 2020 and 2021 surveys, which included this option. Utilizing a 7-point Likert scale, respondents were asked to indicate their opinions, with options ranging from extreme disagreement to extreme agreement, with a neutral midpoint. Statistical analysis, employing Two Sample Z-tests Between Proportions, assessed differences in the proportion of neutral responses between the surveys. Findings reveal that the inclusion of the DK/NO option did not significantly alter the proportion of neutral responses compared to surveys without this option. These results challenge the prevailing notion that explicit DK/NO options improve data quality.
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来源期刊
CiteScore
6.00
自引率
6.70%
发文量
38
期刊介绍: The International Journal of Market Research is the essential professional aid for users and providers of market research. IJMR will help you to: KEEP abreast of cutting-edge developments APPLY new research approaches to your business UNDERSTAND new tools and techniques LEARN from the world’s leading research thinkers STAY at the forefront of your profession
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