迈向可持续购买行为:马来西亚消费者接受电动汽车的决定因素

Kamilah Ahmad, Yong Huat Kee, Fadillah Ismail, Shiau Wei Chan
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摘要

近来,电动汽车(EV)在交通运输业越来越普遍。然而,电动汽车的市场份额仍然无法与传统内燃机汽车(ICEV)相比,尤其是在马来西亚等发展中国家。本研究旨在调查马来西亚消费者接受电动汽车的因素。本研究特别调查了在决定电动汽车接受度方面可能起重要作用的六个选定因素。研究采用定量方法,通过雪球抽样法对消费者进行在线问卷调查,收集数据。根据 243 份有效答卷,研究结果显示,对环境的关注、电动汽车的能源效率、购买电动汽车的成本考虑、政府对电动汽车的政策、充电基础设施的可用性以及社会影响与消费者的接受度呈显著正相关。这项研究强调了改善用户体验、解决实际问题和强调电动汽车益处的重要性,以加快发展中国家向可持续和生态友好型电动汽车的过渡。
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Moving Towards Sustainable Purchase Behaviour: Determinants of Consumers’ Acceptance of Electric Vehicles in Malaysia
Electric vehicles (EVs) are becoming more common in the transportation industry in recent times. However, the market share of EVs is still unrivalled by that of conventional internal combustion engine vehicles (ICEVs), particularly in developing countries such as Malaysia. This study seeks to investigate the factors of consumer acceptance of EVs in Malaysia. This study specifically investigates six selected factors that may have a significant role in determining EV acceptance. The research was conducted using a quantitative approach, with data collected via an online questionnaire survey among consumers using snowball sampling. Based on 243 valid responses, the findings revealed that environmental concern, energy efficiency of EVs, cost consideration of EV purchases, government policy towards EVs, availability of charging infrastructure, and social influence are positively and significantly associated with consumer acceptance. This study highlights the importance of improving the user experience, resolving practical issues, and emphasising the benefits of EVs to expedite the transition to sustainable and eco-friendly EVs in the context of developing countries.
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