Wild or neat? Personal traits affect public preference for wildness of urban lakeshores in France and China

Urban natural spaces with high wildness degrees could harbor greater biodiversity and provide more experiences of nature for urbanites than green–blue spaces that are perfectly manicured and regularly maintained. Existing empirical studies have suggested that people tend to prefer moderately wild landscapes. However, urbanites’ preferences for varying wildness degrees of urban landscapes have rarely been studied in developing countries with fast-growing cities. Using a photograph-based survey, this study compared citizens’ preferences for an urban wildness gradient of urban lakeshores between developed (Tours, France) and developing (Wuhan, China) contexts. In Tours and Wuhan, respectively, 120 and 295 questionnaires were collected, focusing on lakeshore visitors only. Bootstrapping and thematic analysis of the survey responses affirmed that urban lakeshores with medium-degree wildness are consistently preferred across developed and developing contexts, a result that can be attributed to the perceived balance between landscape coherence/legibility and complexity/mystery. Moreover, some respondents (25.8 % from Tours and 32.6 % from Wuhan) showed a strong preference for complex and unstructured lakeshore landscapes with high wildness for different reasons. In Tours, respondents’ preference for high wildness degree was associated with more frequent visits to lakeshore areas. In Wuhan, a similar preference was associated with increasing age. While increasing the wildness of urban lakeshores from low to medium could adequately meet public preferences, attracting more frequent visits and helping younger residents to appreciate urban wildness should be considered for successfully restoring/enriching biodiversity and mobilizing public support for wild urban landscapes.