变革性网络营销:促进地区增长和参与

IF 4.3 Q1 PSYCHOLOGY, MULTIDISCIPLINARY Human Behavior and Emerging Technologies Pub Date : 2024-09-04 DOI:10.1155/2024/3125172
Nana Storada Dwi Martadi, Mohamad Sidiq, Inaya Sari Melati
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引用次数: 0

摘要

本研究旨在制定当代地区网络营销模式,重点是为印尼三宝垄市的本地产品和活动代言。研究利用加尔布雷思的 "明星模型",对 44 名利益相关者进行了广泛访谈。研究通过 Net-Map 工具进行社会网络分析(SNA),推出了一种创新的网络营销方法,称为三宝垄网络营销(SCyMark),旨在满足该地区的独特需求。SCyMark 展示了适应性和可持续性,促进了当地产品与数字营销的无缝整合。研究结果表明,利益相关者的看法发生了重大转变,在 44 个利益相关者中,有 23 个在 SCyMark 框架内对其影响力的看法发生了显著变化。国民账户体系提供了对利益相关者关系的深刻见解,提高了研究的可信度。这项研究为地区发展提供了宝贵的视角,突出了 SCyMark 在推广本地产品和活动方面的潜力。通过促进社区参与和支持经济增长,网络营销已成为在不同地区推进营销活动的一种有前途的工具。
本文章由计算机程序翻译,如有差异,请以英文原文为准。

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Transformative Cyber Marketing: Fostering Regional Growth and Engagement

This study is aimed at formulating a contemporary regional cyber marketing model with a focus on endorsing local products and events in Semarang City, Indonesia. Utilizing the Star Model by Galbraith, the research involved 44 stakeholders in extensive interviews. Employing social network analysis (SNA) through the Net-Map tool, the study introduced an innovative cyber marketing approach, labeled as Semarang Cyber Marketing (SCyMark), designed to meet the unique requirements of the region. SCyMark demonstrated adaptability and sustainability, promoting seamless integration between local offerings and digital marketing. The findings showcased significant shifts in stakeholders’ perceptions, with 23 out of 44 experiencing noteworthy changes in their perceived influence within the SCyMark framework. SNA offered intricate insights into stakeholder relationships, enhancing the study’s credibility. This research contributes valuable perspectives to regional development, highlighting SCyMark’s potential in promoting local products and events. By fostering community engagement and supporting economic growth, cyber marketing emerges as a promising tool for advancing marketing initiatives in diverse regions.

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来源期刊
Human Behavior and Emerging Technologies
Human Behavior and Emerging Technologies Social Sciences-Social Sciences (all)
CiteScore
17.20
自引率
8.70%
发文量
73
期刊介绍: Human Behavior and Emerging Technologies is an interdisciplinary journal dedicated to publishing high-impact research that enhances understanding of the complex interactions between diverse human behavior and emerging digital technologies.
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