The relevance of vision sharing and innovative behavior on transformational leadership, charismatic influence and organizational citizenship behavior (OCB)

The growing emphasis on quality of life has propelled the development of and attention to the tourism and hospitality industry. However, this focus has also led to competitive challenges due to globalization and rapid market changes. This study employed a three-stage questionnaire method to distribute surveys and conducted a comparative analysis of 370 hotel employees. The research aimed to expand the literature by exploring the relationship between transformational leadership styles and organizational citizenship behaviour (OCB) theory in hotel management. The study revealed that transformational leadership indirectly influences organizational citizenship behaviour through the mechanisms of charm influences and individualized care. With regard to moderating effects, shared vision in the second stage positively moderated the relationship between charisma attribution and individualized consideration, and innovative behaviour positively moderated the relationship between individualized consideration and organizational citizenship behaviour. This relationship was evident in the third stage. Finally, a comparative analysis was conducted between the alternative and original models to reinforce the findings.