Toward Economic Sustainability: Exploring Business Model Innovation in Servitization Transformation Enterprises through Resource Orchestration

This paper studies the role of resource orchestration in promoting business model innovation in servitization transformation enterprises to achieve sustainable development. Taking Sany Heavy Industry as the research focus, a three-level evaluation index is constructed to identify the resources and capabilities that have a key impact in the process. Through the continuous decomposition and integration of resources and capabilities, the resource orchestration behavior of business model innovation in the process of enterprise service transformation is obtained. The research results reveal the strategic evolution from “acquisition–stabilization–mobilization” to “accumulation–enrichment–coordination”, and finally to “accumulation–pioneering–deployment”, which plays an important role in redefining servitization value creation and transforming business model logic. This research helps to understand how resource orchestration promotes business model innovation in the context of servitization transformation to achieve the sustainable development of enterprises.