Fernando de Oliveira Santini, Luciana da Silva Rocha, Marcelo Gattermann Perin, Wagner Junior Ladeira, Shakeb Akhtar, Tareq Rasul, Cláudio Hoffmann Sampaio
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Factors influencing student loyalty in higher education: a meta-analytic generalization
This study synthesized and integrated findings from diverse research on the antecedents and moderators of student loyalty in the higher education sector. Through a comprehensive meta-analysis, the ...
期刊介绍：
The Journal of Marketing for Higher Education is a well-established, double-blind peer reviewed, international journal that publishes original research and review articles. It has been publishing articles on higher education marketing since 1988 and is international in outlook with a readership and papers from across the world. The Journal of Marketing for Higher Education is a multi-disciplinary journal and welcomes papers from all the major disciplines that connect with the marketing of higher education.
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