大卫能造就巨人吗?竞争对手的专业知识信号对在线用户参与度的影响

IF 5 3区 管理学 Q1 INFORMATION SCIENCE & LIBRARY SCIENCE Information Systems Research Pub Date : 2024-09-05 DOI:10.1287/isre.2022.0282
Ayushi Tandon, Swanand J. Deodhar, Abhas Tandon, Abhinav Tripathi
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引用次数: 0

摘要

数字平台和应用程序如何吸引用户?这个问题仍然是此类数字环境管理者最感兴趣的问题。在本研究中,我们为这一问题提供了一个信息答案,表明通过竞赛和比赛吸引用户的数字环境可以利用对手的信息信号来影响用户的参与。更准确地说,我们证明了对手专长的相对和绝对信息对焦点用户参与双人在线词汇游戏的影响是截然不同的。我们的研究结果为对手专长信息的制定和披露提出了若干建议。首先,我们建议有关对手专长的信息应根据实际游戏结果具有动态显著性。其次,我们建议平台收集有关玩家动机框架(竞争还是学习)的信息,并将其作为披露对手专长信息时的输入,因为我们发现玩家对此类信息的反应存在基于动机框架的显著异质性。
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Does David Make A Goliath? Impact of Rival’s Expertise Signals on Online User Engagement
How can digital platforms and applications engage users? This question remains of foremost interest to managers of such digital settings. In this study, we offer an informational answer to this problem, showing that digital contexts that engage users through contests and competitions can leverage information signals about rivals to influence engagement. More precisely, we show that the effect of relative and absolute information about rival expertise has a distinct influence on the focal user’s engagement in a two-player online vocabulary game. Our findings offer several recommendations for the formulation and disclosure of rival expertise information. First, we suggest that information about rival expertise should have a dynamic salience based on the actual gameplay outcomes. Second, we recommend that platforms collect information about players’ motivational framing (competitive versus learning) and use it as input when disclosing rival expertise information, as we find significant heterogeneity based on their motivational framing in their responses to such information.
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来源期刊
CiteScore
9.10
自引率
8.20%
发文量
120
期刊介绍: ISR (Information Systems Research) is a journal of INFORMS, the Institute for Operations Research and the Management Sciences. Information Systems Research is a leading international journal of theory, research, and intellectual development, focused on information systems in organizations, institutions, the economy, and society.
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