国际志愿服务对旅游目的地形象的重要性:巴塞罗斯(葡萄牙)案例研究

IF 3 Q2 MANAGEMENT Administrative Sciences Pub Date : 2024-08-15 DOI:10.3390/admsci14080178
Ricardo Pacheco Coutinho, Bruno Barbosa Sousa, Vasco Ribeiro Santos
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引用次数: 0

摘要

本研究探讨了国际志愿服务,特别是通过欧洲团结队(ESC)开展的志愿服务在塑造巴 塞洛斯旅游目的地形象方面的重要作用。研究特别考察了巴塞罗斯的各种志愿服务项目,如建筑项目、教学和农业援助。研究的重点是志愿者的看法和动机,以及他们的经历对城市旅游知名度的影响。本研究采用混合方法,分析了对 92 名前 ESC 志愿者进行的电子调查以及对接待这些参与者的四个当地组织进行的访谈。研究结果表明,通过特定项目开展的国际志愿服务提升了巴塞罗斯作为一个热情好客、文化丰富、公民参与度高的旅游目的地的形象。这项研究强调了将此类活动纳入城市旅游管理战略的重要性,表明此类活动可以极大地丰富游客的旅游体验,提升旅游目的地的整体形象。此外,研究还指出了未来研究的领域,包括需要更深入地分析这些志愿服务活动对当地经济和文化可持续性的长期影响。此外,还讨论了研究的局限性,如使用便利样本和依赖自我报告数据,这可能会影响研究结果及其可推广性。总之,这项研究为旅游管理者和政策制定者提供了宝贵的见解,展示了国际志愿服务如何成为提升旅游目的地形象的战略组成部分。通过谨慎的战略管理,巴塞罗斯可以继续发展和推广其作为团结旅游和文化活力目的地的身份。
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The Importance of International Volunteering for the Tourist Destination Image: Case Study in Barcelos (Portugal)
This research investigates the significant role of international volunteering, particularly through the European Solidarity Corps (ESC), in shaping the image of Barcelos as a tourist destination. The study specifically examines various volunteer programs in Barcelos, such as construction projects, teaching, and agricultural assistance. It focuses on the volunteers’ perceptions and motivations and on the impact of their experiences on the city’s touristic recognition. Using a mixed-methods approach, this research analyzes responses from electronic surveys with 92 former ESC volunteers and interviews with four local organizations that host these participants. The findings reveal that international volunteering through specific programs enhances Barcelos’ image as a welcoming, culturally rich, and civically engaged tourist destination. This research highlights the importance of integrating such initiatives into the city’s tourism management strategy, suggesting that such efforts can significantly enrich the tourist experience and the overall image of the destination. Furthermore, the study identifies areas for future research, including the need for a more in-depth analysis of the long-term impact of these volunteering activities on the local economy and cultural sustainability. The limitations of the study, such as the use of a convenience sample and the reliance on self-reported data, which may influence the results and their generalizability, are also discussed. In conclusion, this work provides valuable insights for tourism managers and policymakers, demonstrating how international volunteering can be a strategic component in enhancing the image of tourist destinations. Through careful and strategic management, Barcelos can continue to develop and promote its identity as a destination for solidarity tourism and cultural vibrancy.
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来源期刊
CiteScore
4.80
自引率
10.00%
发文量
151
审稿时长
11 weeks
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