{"title":"在营销学术界开展相关而严谨的定性研究","authors":"Purvi Shah","doi":"10.1080/0267257x.2024.2393369","DOIUrl":null,"url":null,"abstract":"This commentary addresses the crucial need for rigorous and relevant qualitative research in marketing academia and offers actionable recommendations for scholars to achieve excellence in both thes...","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":null,"pages":null},"PeriodicalIF":3.5000,"publicationDate":"2024-08-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"In pursuit of relevant and rigorous qualitative research in marketing academia\",\"authors\":\"Purvi Shah\",\"doi\":\"10.1080/0267257x.2024.2393369\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"This commentary addresses the crucial need for rigorous and relevant qualitative research in marketing academia and offers actionable recommendations for scholars to achieve excellence in both thes...\",\"PeriodicalId\":51383,\"journal\":{\"name\":\"Journal of Marketing Management\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":3.5000,\"publicationDate\":\"2024-08-19\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Marketing Management\",\"FirstCategoryId\":\"91\",\"ListUrlMain\":\"https://doi.org/10.1080/0267257x.2024.2393369\",\"RegionNum\":3,\"RegionCategory\":\"管理学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q2\",\"JCRName\":\"BUSINESS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Marketing Management","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1080/0267257x.2024.2393369","RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"BUSINESS","Score":null,"Total":0}
In pursuit of relevant and rigorous qualitative research in marketing academia
This commentary addresses the crucial need for rigorous and relevant qualitative research in marketing academia and offers actionable recommendations for scholars to achieve excellence in both thes...
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