{"title":"市场细分战略、目标市场和竞争对手：资源优势理论视角","authors":"Dennis B. Arnett","doi":"10.1080/0267257x.2024.2391367","DOIUrl":null,"url":null,"abstract":"Given that marketing managers are taught the significance of predicting and responding to competitors’ actions, comparing their firms’ strategies to those of competitors, and developing sustainable...","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":"18 1","pages":""},"PeriodicalIF":3.5000,"publicationDate":"2024-08-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Market segmentation strategy, target markets, and competitors: a resource-advantage theory perspective\",\"authors\":\"Dennis B. Arnett\",\"doi\":\"10.1080/0267257x.2024.2391367\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Given that marketing managers are taught the significance of predicting and responding to competitors’ actions, comparing their firms’ strategies to those of competitors, and developing sustainable...\",\"PeriodicalId\":51383,\"journal\":{\"name\":\"Journal of Marketing Management\",\"volume\":\"18 1\",\"pages\":\"\"},\"PeriodicalIF\":3.5000,\"publicationDate\":\"2024-08-14\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Marketing Management\",\"FirstCategoryId\":\"91\",\"ListUrlMain\":\"https://doi.org/10.1080/0267257x.2024.2391367\",\"RegionNum\":3,\"RegionCategory\":\"管理学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q2\",\"JCRName\":\"BUSINESS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Marketing Management","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1080/0267257x.2024.2391367","RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"BUSINESS","Score":null,"Total":0}
Market segmentation strategy, target markets, and competitors: a resource-advantage theory perspective
Given that marketing managers are taught the significance of predicting and responding to competitors’ actions, comparing their firms’ strategies to those of competitors, and developing sustainable...
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