Hitmi Khalifa Alhitmi, Alin Mardiah, Khalid Ibrahim Al-Sulaiti, Jaffar Abbas
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Data security and privacy concerns of AI-driven marketing in the context of economics and business field: an exploration into possible solutions
Interest in artificial intelligence (AI) is widespread across several industries, such as marketing, but worries about its ethical and legal consequences are increasing. This article examines conce...
期刊介绍:
Cogent Business & Management is a fully peer-reviewed, open access journal with a mission to help researchers reach a truly global audience, interact with experts in their field, and discover new connections across diverse fields of research. Cogent Business & Management considers original research articles, reviews and letters in the following branches of business and management research: Accounting, Corporate Governance & Business Ethics Banking & Finance Information & Technology Management Management Marketing Operations Management.