Nathalia Caroline Soares Chaves, Adriane Santos de Oliveira, Ana Clara Geremias Fischer, Jessica Paiva Tavares, André Luís Ferreira Meireles
{"title":"世界脑瘫日对巴西公众兴趣的影响：来自互联网搜索数据的证据","authors":"Nathalia Caroline Soares Chaves, Adriane Santos de Oliveira, Ana Clara Geremias Fischer, Jessica Paiva Tavares, André Luís Ferreira Meireles","doi":"10.1080/17518423.2024.2410169","DOIUrl":null,"url":null,"abstract":"<p><strong>Aim: </strong>This study investigated the impact of the World Cerebral Palsy Day (WCPD) campaign on the public interest using Google Trends Analysis data in Brazil.</p><p><strong>Methods: </strong>Google Trends was used to collect Relative Search Volume (RSV) data for \"cerebral palsy\" from 2004 to 2011 (control years) and 2012 to 2022 (WCPD years). RSV during the 4 weeks around WCPD (period of interest) was compared with the rest of the year (control period) in each timeframe. Regional RSV, search queries, and main topics were also investigated.</p><p><strong>Results: </strong>RSV increased by 62.22% from pre-campaign to campaign period. During the WCPD years, a 21.36% RSV increase occurred in campaign weeks, with an average difference of 12.16 (95% CI: 1.74, 22.58); notably in in the last five years in the southeast 9.47 (95% CI: 2.93, 16.01) and south 8.66 (95% CI: 1.66, 15.66) macro-regions.</p><p><strong>Conclusion: </strong>The campaign has fulfilled its role, but targeting more vulnerable areas could further amplify its impact.</p>","PeriodicalId":93976,"journal":{"name":"Developmental neurorehabilitation","volume":" ","pages":"283-288"},"PeriodicalIF":0.0000,"publicationDate":"2024-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"Impact of World Cerebral Palsy Day on Public Interest in Brazil: Evidence from Internet Search Data.\",\"authors\":\"Nathalia Caroline Soares Chaves, Adriane Santos de Oliveira, Ana Clara Geremias Fischer, Jessica Paiva Tavares, André Luís Ferreira Meireles\",\"doi\":\"10.1080/17518423.2024.2410169\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"<p><strong>Aim: </strong>This study investigated the impact of the World Cerebral Palsy Day (WCPD) campaign on the public interest using Google Trends Analysis data in Brazil.</p><p><strong>Methods: </strong>Google Trends was used to collect Relative Search Volume (RSV) data for \\\"cerebral palsy\\\" from 2004 to 2011 (control years) and 2012 to 2022 (WCPD years). RSV during the 4 weeks around WCPD (period of interest) was compared with the rest of the year (control period) in each timeframe. Regional RSV, search queries, and main topics were also investigated.</p><p><strong>Results: </strong>RSV increased by 62.22% from pre-campaign to campaign period. During the WCPD years, a 21.36% RSV increase occurred in campaign weeks, with an average difference of 12.16 (95% CI: 1.74, 22.58); notably in in the last five years in the southeast 9.47 (95% CI: 2.93, 16.01) and south 8.66 (95% CI: 1.66, 15.66) macro-regions.</p><p><strong>Conclusion: </strong>The campaign has fulfilled its role, but targeting more vulnerable areas could further amplify its impact.</p>\",\"PeriodicalId\":93976,\"journal\":{\"name\":\"Developmental neurorehabilitation\",\"volume\":\" \",\"pages\":\"283-288\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2024-11-01\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Developmental neurorehabilitation\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1080/17518423.2024.2410169\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"2024/10/7 0:00:00\",\"PubModel\":\"Epub\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Developmental neurorehabilitation","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/17518423.2024.2410169","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"2024/10/7 0:00:00","PubModel":"Epub","JCR":"","JCRName":"","Score":null,"Total":0}
Impact of World Cerebral Palsy Day on Public Interest in Brazil: Evidence from Internet Search Data.
Aim: This study investigated the impact of the World Cerebral Palsy Day (WCPD) campaign on the public interest using Google Trends Analysis data in Brazil.
Methods: Google Trends was used to collect Relative Search Volume (RSV) data for "cerebral palsy" from 2004 to 2011 (control years) and 2012 to 2022 (WCPD years). RSV during the 4 weeks around WCPD (period of interest) was compared with the rest of the year (control period) in each timeframe. Regional RSV, search queries, and main topics were also investigated.
Results: RSV increased by 62.22% from pre-campaign to campaign period. During the WCPD years, a 21.36% RSV increase occurred in campaign weeks, with an average difference of 12.16 (95% CI: 1.74, 22.58); notably in in the last five years in the southeast 9.47 (95% CI: 2.93, 16.01) and south 8.66 (95% CI: 1.66, 15.66) macro-regions.
Conclusion: The campaign has fulfilled its role, but targeting more vulnerable areas could further amplify its impact.
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